We're making Indian snacking feel new again.
CRIPSYY has been years in the making — born from a college-day passion for FMCG and the dream of building something meaningful. From exploring franchise ideas to planning an Indo-Chinese eatery, the entrepreneurial fire was always there. But sometimes, the right idea finds you. For us, it was makhana.
Growing up, makhana was always in the background — an ingredient in panjiri, kheer, or temple offerings. Nutritious, natural, yet underrated. With its GI tag recognition and rising global demand, it became the perfect launchpad. At CRIPSYY, we set out to bring makhana to the forefront — reinventing it as the guilt-free, crispy, and delightfully fun snack it deserves to be.
But that's not all. Another dream close to our heart is "Ghar Waale Biscuit" — inspired by childhood memories of taking ingredients to the neighbourhood bakery in Shri Karanpur, waiting for the trays of freshly baked biscuits to arrive. Biscuits that weren't just food, but nostalgia, comfort, and family in every bite.
CRIPSYY is here to celebrate these roots while creating a modern snacking revolution — traditional flavours, bold innovations, healthier choices.
THE FOUNDER
Founder & CEO
For Gaurav, CRIPSYY grew from childhood memories in Shri Karanpur — like cosy winters with makhana panjiri and the warm, freshly baked "ghar waale biscuits" from the local bakery. Passionate about food and building a brand with heart, he started with makhana and is now creating snacks that blend tradition with healthier, guilt-free choices. CRIPSYY is his way of sharing those simple, comforting flavours with everyone.
To bring joy back to snacking with products that are crispy & crunchy, guilt-free & wholesome, innovative & bold, and rooted in tradition. We're here to flip the script on snacking — making every bite a balance of health, taste, and happiness.
To redefine snacking for India and the world — making it healthier, tastier, and crispier. From raw and roasted makhanas to nostalgic biscuits, millet mixes, and namkeens, we're building a portfolio of snacks that combine tradition with today's health-conscious lifestyle.